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Generations X and Y (12-35 years old) are valuable consumers creating and shaping trends in today's culture and have significant clout. ESPN The Magazine exclusively partners with Youth Intelligence to offer clients YI's indispensable information about today's youth culture. This valuable information can be used in areas such as new product development, brand positioning and renewal, communications, and promotional strategies through:

  • One Hour Learning Seminars
  • Custom Questions
  • Product Seeding
  • Consultation

For more information, click the document below.

The Power of Gen X / Gen Y (.pdf)
Youth Intelligence is a research leader focused on understanding Generations X and Y (12-35 years old). YI's mission is to know everything about young people by filtering through all forms of media, conducting focus groups and online surveys, as well as exploring neighborhoods, schools and homes in order to identify and analyze trends and developments in entertainment, technology, fashion, marketing, consumer products and attitudes.