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ESPN Networks


ESPN Most viewed ad-supported cable channel for M18-34, M18-49 and M25-54

Men’s favorite TV network since 1998

2009 was the highest rated year ever

Top rated network among HHI $75K+ for key male and adult demos

The 15 most-viewed ad-supported cable telecasts in 2009 were on ESPN

ESPN attained its largest Total Day and Prime Time audience ever in 2009

Source: 1Nielsen Media Research, Jan 2010  2Nielsen Source: Media Research, 2009-2010, Includes Full-Time Networks Only 3Keleman Associates, Television Network Branding in the Multichannel Universe


ABC NBA Finals, College Football, Saturday Primetime, Indy 500, Little League World Series

Saturday Night Football made ABC the #1 network for the night (broadcast or cable) among HHs, viewers, and all key male/adult demos on seven Saturdays during Fall ‘09

The 2010 NBA Finals was the most-viewed ever on ABC (among viewers P2+)

All seven NBA Finals games were the #1 program of the night among HHs, viewers (P2+) and all key male and adult demos.

Source: 2Nielsen Media Research, 2010



HD Matters:
  • ESPN rates 60-70% higher in HD homes
  • ESPNEWS delivers a higher portion of its viewing HHs from HD HHs when compared to any other nationally measured cable network
  • ESPN averages over half of their Total Day HH audience from HD homes

Source: 1Nielsen Media Research, Jan 2010 2Nielsen, Jan 2010 vs. Jan 2007 3Beta Cable Subscriber Study, Evaluation of Basic Cable Networks


ESPN2 86% U.S. Coverage (99.9% of all TVHH receiving ESPN)

Ranks #1 for perceived program value among total network viewers

Home for NASCAR Nationwide Series, Grand Slam Tennis and Mike & Mike in the Morning

ESPN2 delivered most-viewed year ever in both Total Day & Prime Time in CY 2009

Source: 1Nielsen Media Research, Jan 2010 2Beta Cable Subscriber Study, Evaluation of Basic Cable Networks


ESPN News Youngest and most upscale audience of the ESPN networks

Live press conference coverage

ESPNEWS and ESPN are the only two ad-supported cable networks with a median income over $70,000 and a median age under 40

Programming Highlights:
SportsCenter, live weekdays 3p-6p and 7p-11p

The Beat, an entertaining and quirky look at sports, weekdays at 6p and 6:30p

Highlight Express, the day’s best highlights, from 11p-3p

Source: 1Nielsen Media Research, Jul-10 vs. Jul-07, 2NMR, 12/29/08-12/27/10, 3NMR, 2010


ESPN U 24/7 multi-platform college sports network dedicated to delivering the best live coverage, news, and studio programming from the nation’s top conferences

Largest growth among all networks in total % and HH’s since Oct 2009

600 live events totaling more than 1,500 hours of coverage

ESPNU HD airs over 200 HD events and more than 3,000 hours of HD programming annually

27 conferences – 20 different sports:
  • SEC, ACC, Big East, Big Ten (Basketball), Big 12 (Basketball), MAC, WAC

Live premier high school events:
  • HS showcase (Football & Basketball) National HS invitational (Basketball)
  • Coverage of 22 NCAA Championships

Nielsen Media Research, 2010


ESPN3D Up to 85 live events in first year of programming

Strong distribution growth:
  • DirecTV, Comcast, AT&T U-verse, and Time Warner Cable
  • Verizon FiOS in 2011
  • Bright House Networks in 2012

Top events and sports: College Basketball, College Football, X Games, Winter X Games, NBA, 2011 BCS National Championship game

ESPNClassic39.7M TVHH

ESPNClassic Bridging the gap between generations of athletes and fans

The best classic games including MLB, NBA, College Football and College Basketball

Timely programming stunts around key events, anniversaries and historical moments

Cable TV’s largest boxing archive

Programming series include: SportsCentury, 60 Minutes on Classic, Top 5 Reasons You Can’t Blame, Who’s #1 & Reel Classics

Source: 1Nielsen, Jan 2010 Nielsen Media

ESPN Regional TV

ESPN Regional TV Television syndication of College Football & College Basketball properties across major conferences

Through its over-the-air television affiliates, ERT reaches homes not available in the ESPN family of networks

ESPN3.com64M HH 3,500 Live Events/Year

3.6 Million Uniques in November, +42% vs. YAG

Over 5M Hours consumed in November, +64% vs. YAG

40 different sports/leagues

M18-34: 157 index; M18-49: 156 index; HHI $100K+: 144 index

99% Ad Completion Rate

Higher M18-34% Comp than any other ESPN Video platform
2010 World Cup yielded record usage in June 2010
Unique ad treatments

Source: ComScore; Facebook Stats; Playdom; Omniture

Deportes5.2 M TVHH

Deportes Highest-rated, most-watched Spanish language sports cable network

13 hours of studio shows daily

Comprehensive sports coverage
  • La Liga, Mexican League Soccer, Boxing, MLB, Winter Baseball, NFL, NBA, MLS
#2 with viewer loyalty among all ad-supported cable networks

Source: Nielsen Media Research, 2010

ESPN International

ESPN International 355+ million homes worldwide

14 unique and locally produced editions of SportsCenter

Global, pan-regional reach extends to local markets

Unmatched programming portfolio:
  • Cricket, Soccer, Formula One, Grand Slam Tennis, Golf Majors, MLB, NBA, NFL, NHL, World Cup 2014, English Premier League, Rugby World Cup, X Games, Olympics