ESPN99.8M TVHH
Most viewed ad-supported cable channel for M18-34, M18-49 and M25-54
Men’s favorite TV network since 1998
2009 was the highest rated year ever
Top rated network among HHI $75K+ for key male and adult demos
The 15 most-viewed ad-supported cable telecasts in 2009 were on ESPN
ESPN attained its largest Total Day and Prime Time audience ever in 2009
Source: 1Nielsen Media Research, Jan 2010 2Nielsen Source: Media Research, 2009-2010, Includes Full-Time Networks Only 3Keleman Associates, Television Network Branding in the Multichannel Universe
|
ABCAll U.S. TVHH
NBA Finals, College Football, Saturday Primetime, Indy 500, Little League World Series
Saturday Night Football made ABC the #1 network for the night (broadcast or cable) among HHs, viewers, and all key male/adult demos on seven Saturdays during Fall ‘09
The 2010 NBA Finals was the most-viewed ever on ABC (among viewers P2+)
All seven NBA Finals games were the #1 program of the night among HHs, viewers (P2+) and all key male and adult demos.
Source: 2Nielsen Media Research, 2010
|
ESPN HD42.1M TVHH
NFL, NBA, MLB, NASCAR, MLS, CFB, CBB, and NHRA
HD Matters:
- ESPN rates 60-70% higher in HD homes
- ESPNEWS delivers a higher portion of its viewing HHs from HD HHs when compared to any other nationally measured cable network
- ESPN averages over half of their Total Day HH audience from HD homes
Source: 1Nielsen Media Research, Jan 2010 2Nielsen, Jan 2010 vs. Jan 2007 3Beta Cable Subscriber Study, Evaluation of Basic Cable Networks
|
ESPN299.7M TVHH
86% U.S. Coverage (99.9% of all TVHH receiving ESPN)
Ranks #1 for perceived program value among total network viewers
Home for NASCAR Nationwide Series, Grand Slam Tennis and Mike & Mike in the Morning
ESPN2 delivered most-viewed year ever in both Total Day & Prime Time in CY 2009
Source: 1Nielsen Media Research, Jan 2010 2Beta Cable Subscriber Study, Evaluation of Basic Cable Networks
|
ESPN News73.5M TVHH
Youngest and most upscale audience of the ESPN networks
Live press conference coverage
ESPNEWS and ESPN are the only two ad-supported cable networks with a median income over $70,000 and a median age under 40
Programming Highlights:
SportsCenter, live weekdays 3p-6p and 7p-11p
The Beat, an entertaining and quirky look at sports, weekdays at 6p and 6:30p
Highlight Express, the day’s best highlights, from 11p-3p
Source: 1Nielsen Media Research, Jul-10 vs. Jul-07, 2NMR, 12/29/08-12/27/10, 3NMR, 2010
|
ESPN U72.5M TVHH
24/7 multi-platform college sports network dedicated to delivering the best live coverage, news, and studio programming from the nation’s top conferences
Largest growth among all networks in total % and HH’s since Oct 2009
600 live events totaling more than 1,500 hours of coverage
ESPNU HD airs over 200 HD events and more than 3,000 hours of HD programming annually
27 conferences – 20 different sports:
- SEC, ACC, Big East, Big Ten (Basketball), Big 12 (Basketball), MAC, WAC
Live premier high school events:
- HS showcase (Football & Basketball) National HS invitational (Basketball)
- Coverage of 22 NCAA Championships
Nielsen Media Research, 2010
|
ESPN3D62.5M TVHH
Up to 85 live events in first year of programming
Strong distribution growth:
- DirecTV, Comcast, AT&T U-verse, and Time Warner Cable
- Verizon FiOS in 2011
- Bright House Networks in 2012
Top events and sports: College Basketball, College Football, X Games, Winter X Games, NBA, 2011 BCS National Championship game
|
ESPNClassic39.7M TVHH
Bridging the gap between generations of athletes and fans
The best classic games including MLB, NBA, College Football and College Basketball
Timely programming stunts around key events, anniversaries and historical moments
Cable TV’s largest boxing archive
Programming series include: SportsCentury, 60 Minutes on Classic, Top 5 Reasons You Can’t Blame, Who’s #1 & Reel Classics
Source: 1Nielsen, Jan 2010 Nielsen Media
|
ESPN Regional TV
Television syndication of College Football & College Basketball properties across major conferences
Through its over-the-air television affiliates, ERT reaches homes not available in the ESPN family of networks
|
ESPN3.com64M HH
3,500 Live Events/Year
3.6 Million Uniques in November, +42% vs. YAG
Over 5M Hours consumed in November, +64% vs. YAG
40 different sports/leagues
M18-34: 157 index; M18-49: 156 index; HHI $100K+: 144 index
99% Ad Completion Rate
Higher M18-34% Comp than any other ESPN Video platform
2010 World Cup yielded record usage in June 2010
Unique ad treatments
Source: ComScore; Facebook Stats; Playdom; Omniture
|
Deportes5.2 M TVHH
Highest-rated, most-watched Spanish language sports cable network
13 hours of studio shows daily
Comprehensive sports coverage
- La Liga, Mexican League Soccer, Boxing, MLB, Winter Baseball, NFL, NBA, MLS
#2 with viewer loyalty among all ad-supported cable networks
www.espndeportessales.com
Source: Nielsen Media Research, 2010
|
ESPN International
355+ million homes worldwide
14 unique and locally produced editions of SportsCenter
Global, pan-regional reach extends to local markets
Unmatched programming portfolio:
- Cricket, Soccer, Formula One, Grand Slam Tennis, Golf Majors, MLB, NBA, NFL, NHL, World Cup 2014, English Premier League, Rugby World Cup, X Games, Olympics
|