Welcome to Shell’s Recap Center.
In 2011, Shell partnered with ESPN to connect three of its industry-leading brands to sports fans across the U.S.
With its targeted ESPN media buy and strategic added value, Shell would...
- Target key consumers with messages of protection, power, and performance throughout the year.
- Provide each brand distinct ownership positions in select high profile content.
The result is a comprehensive effort fueled by premier live events, crucial sports news and information sources and customized enhancements that drive Shell's messages across ESPN's leading multimedia platform. Shell, Pennzoil, and Quaker State appear on ESPN Networks, ESPN.com, ESPN The Magazine and ESPN Radio in content including NASCAR, NBA, WNBA, MLB, U.S. Open Golf, SportsCenter and Mike and Mike in The Morning.
This Recap Center houses great examples of our partnership in action. Click on the links in the Gallery section below to view the media elements you want to see. Sort by Shell brands, ESPN content platforms and media type.
We think you'll agree our partnership is revving into high gear. We look forward to driving success for Shell as our partnership travels on.