• 2015 Planning Guide

      The 2015 Planning Guide is your comprehensive resource as you determine which ESPN assets are right for your goals. Whether you are expanding globally or focusing locally, you will find everything you need inside.


    • SportsCenter

      The No. 1 consumed show on television puts fans at the Center of Sports through unmatched storytelling across all kinds of sports stories, across ESPN platforms. On June 22, we are raising the curtain on an exciting new set that will make the SportsCenter experience even better for fans and our advertising partners.
       
      Take the walking tour of the new SportsCenter set
       
      See our new consumer campaign featuring SportsCenter anchors reflecting on their first show.

      All these enhancements we’re making to SportsCenter will make an impact on the way your brand can connect to our fans.

       

      Call your ESPN Account Executive to put your brand in the Center of Sports.

       
    • Fan Advantage

      Fandom is always on and during this Upfront season, you'll want to think about the unmatched advantage that ESPN's fans always bring to your brand:
       
          - Fans are always your best customer: young, affluent, educated, tech savvy, and on
          a massive scale. That's a combination no one else can match.

          - Fans are always loyal: sports and the ESPN brand keep them coming back for more.
          Sports fans spend 14% of their total weekly media time with ESPN Media. That means one
          out of every seven media minutes is spent with ESPN.

          - Fans are always effective: Fans are tremendously engaged with ESPN and that drives
          effectiveness measures for our advertising partners. That's not just talk-we have tons
          of research data to back it up, and we're not afraid to bring it to your office.

      This Upfront season, why rent a viewer when you can own a Fan? Contact your ESPN account representative to learn how you can always put the Fan Advantage to work for your brand.

    • SEC Network

      ESPN and the Southeastern Conference have joined forces to create the SEC Network, launching August 2014. The new channel is the fans’ all access pass to one of the most storied conferences in college athletics – the SEC.
       
          - 450 live linear events and 550 live digital events annually
          - 45 college football games – weekly triple headers
          - 100 men’s basketball games, including 60+ conference games
          - Live events from across the SEC’s 21 varsity sports
          - Studio shows, original content and classic games

      The SEC Network embodies what makes the SEC special: an elite conference, a powerful brand, and a national fan base. Call your ESPN Account Executive to learn how you can be part of the passion that is the SEC Network. Take it all in.

    • College Football Playoff

      With a new playoff system, the next College Football season will be like nothing fans have ever seen before and ESPN will be there to deliver it. There are only four numbers you need to remember as it relates to the College Football Playoff:
       
          12. Twelve months of coverage
          6. Six games across the New Year's holiday
          2. Two semifinal playoff games
          1. One true national championship game
       
      College Football lives here. No other network is better positioned to deliver fans coverage and analysis of the College Football Playoff quite like ESPN. Call your ESPN Account Executive to learn how you can be part of this new era in sports.

    • Advertiser Perceptions

      Every spring and fall, Advertiser Perceptions surveys thousands of leading advertisers (agencies and marketers) in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Here are highlights from the Fall 2013 (Wave 20) study:
       
          - ESPN is the highest rated in Brand Strength among TV brands
          - ESPN.com is the highest rated in Brand Strength and Advertiser Satisfaction among Digital brands
          - ESPN is the highest rated in Advertiser Satisfaction among Mobile brands
       
      It is clear that ESPN is a leader among the advertising community and that's because we are Always On, for our fans and our clients. Call your ESPN Account Executive to create a powerful connection between your brands and the passion of sports.